Start helping the extremely poor

Just install an extension and when you buy something online,
extremely poor people will get medicines, bed nets, or money.


How it works?

1. You install the extension

That's the hardest part on your side and it's pretty easy, isn't it? Just CLICK HERE and then click "Add to chrome".

2. When you visit one of our partners' stores, you can start raising money

At the top of our partners' online shops you will see a button giving you an opportunity to start raising money for charities from your purchases in that shop. We will ask you to confirm your decision and that's it - everything works now.

3. You buy something nice, we donate to charities

When you pay for the products, we receive a portion of the price, usually between 3-10%, but sometimes even 100%! The price of the product doesn't change for you. We use the money we receive to cover our costs and donate to carefully selected charities.

4. Charities distribute money to people in need.

The charities we support together are extremely effective. First of all, between 91% (GiveDirectly) and 100% (AMF, SCI) of the money you generate for them go straight to the cause. Also, these particular charities do a ton of good with every single dollar they get. SCI can cure one person of parasites for just $1.19, Against Malaria Foundation can protect 2 people from malaria for $4.85, and GiveDirectly gives $0.91 per every dollar to people living in extreme poverty. These estimations are based on research. So even one small purchase in our partners' stores instead of other stores makes a huge difference (and by huge we mean HUUUUUUGE).

We don't just give. We make every dollar count.

The charities we've chosen to support have been recommended by - an organization that does in-depth research into how well charities do what they are supposed to do and chooses the best ones. As a result, the charities we support are exceptional at improving the lives of people living in extreme poverty. Thanks to that, you don't have to spend your time verifying if the charity you want to support is good, do their job well, doesn't pay ridiculous salaries to the founders, etc.

Selected charities are evidence-backed, thoroughly vetted, and underfunded.

Because of all that you can be sure that the money they receive from your online shoppings is used to do as much good as possible. Also, because the charities are so efficient with their funds, every small purchase in altruisto's partners' shops makes a difference.

Charities we can help together:

Against Malaria Foundation

Malaria is a major problem in sub-Saharan Africa. Over 1 million people - mostly children — die from malaria each year. Insecticide-treated bed nets prevent deaths, and many other non-fatal cases of malaria and are relatively inexpensive, about $4.85 per net.

Read full report

Schistosomiasis Control Initiative

SCI supports programs that treat people for parasitic worm infections that cause short-term symptoms such as anemia, and may cause longer-term developmental problems. These worms are very inexpensive to treat - it costs only $1.19 to treat one person (all costs included).

Read full report


Directly transferring money to poor individuals allows them to purchase that which they believe will help them most. Strong evidence indicates that cash transfers lead recipients to spend more on their basic needs (such as food) and may allow recipients to make investments with high returns, with no evidence of large increases in spending on items like alcohol or tobacco.

Read full report

You can read an AMA with people who have received money and the co-founder of GiveDirectly

Additional features

The extension also offers additional features that you may find useful (and if not you can easily turn them off). These features are designed to make online shopping easier and more fun for you while generating even more money for charities.

Suggestion Box

This is a rectangle that shows up in the bottom right of your browser and informs you that there is either a better price for given product, a cupon that you may use, some kind of promotion, or just some really good product you may be interested in.

Here's an example:

Changing plaintext URLs into clickable links

This feature changes website addresses into clickable links, so for example instead of seeing this:

"Here's a webpage you should visit:"

(and having to copy and paste the address) you see this:

"Here's a webpage you should visit:"

If you don't want to use additional features you can just turn them off, by clicking on the altruisto icon () and switching the feature off.

Frequently Asked Questions

Does it cost me anything to use Altruisto?

No, Altruisto is absolutely free to use. The prices in the on-line stores are exactly the same whether you use or not. However, we have additional features that actually help you save money by informing you that there is either a better price for a given product, a cupun that you may use or some kind of promotion.

Are you a charity yourself?

No, we are Community Interest Company. From the Wikipedia:

A community interest company (CIC) is a type of company introduced by the United Kingdom government in 2005 under the Companies (Audit, Investigations and Community Enterprise) Act 2004, designed for social enterprises that want to use their profits and assets for the public good. CICs are intended to be easy to set up, with all the flexibility and certainty of the company form, but with some special features to ensure they are working for the benefit of the community. They have proved popular and some 10,000 registered in the status's first 10 years.

Does Altruisto track my purchases?

No, we do not. We do get information about what kind of and how many products our users bought each month, but we do not track individual users' purchases.

Does Altruisto make money?

We simply cover our costs and donate the rest of money to charities. Currently, there are no salaries being paid, but it may change in the future if the project will need full-time developers.

I'm not using Chrome - can I still use Altruisto?

Unfortunately, at this moment, no. But we are working on it, and soon it will be possible.